ODMA visit Sydney 2017!


The Clarity team hit Sydney recently to look at whats hot in frames and equipment recently at the ODMA fair.

Hosted by the Optical Distributors & Manufacturers Association of Australia (ODMA), the ODMA Fair is a trade event held every two years. Since 1979 the ODMA Fair has been a vital resource for the industry.

ODMA2017 took place 7 – 9 July in Sydney at the new and stunning International Convention Centre at Darling Harbour. Not held in Sydney for the past 6 years, there is much anticipation for ODMA2017 to return to the harbour city.

ODMA2017 had an array of new interactive features, major networking events and strong educational content including revamped Masterclasses and Spotlight Seminars.

Recently, ODMA members have been surveyed and have provided constructive feedback to help reshape and improve outcomes of participation in the industry fair. Being back in Sydney, in a stunning new venue with many new initiatives, ODMA2017 promises to deliver the very latest in fashion, innovation and technology and be the best to date.

Watch out for new frames that will be arriving in practice very soon!

We will be doing features on new ranges as they arrive.

Here is Ann and Sue checking out some of our favorites from My Optics




Great catch up with Professor Sue Cotter

Was great to catch up with Professor Susan Cotter who was in Queensland to speak at the inaugural Queensland Collaborative Vision Research Symposium. You can read all about this exciting initiative in one of our recent Blog posts.

Here she is with Dr Ann Webber enjoying a few days in beautiful Noosa!

Queensland Vision Research Summit 2017


About 40 research optometrists, private practice optometrists, ophthalmologists, ophthalmology registrars, orthoptists, biomedical scientists and students attended the first Queensland Collaborative Vision Research Symposium at QUT.

They discussed potential topics for collaborative research including myopia, amblyopia and microbiota and the eye, and potential research questions that could be answered by cross-professional clinical trials.

Dr Ann Webber was the main organiser of the event on 27 June, in partnership with Queensland University of Technology School of Optometry and Vision Science, and Queensland Eye Institute (QEI).

Dr Webber said the goal of the first program was to foster networking among QUT vision scientists, biomedical scientists, optometrists, and ophthalmologists interested in clinical research.


Read the full article from Optometry Australia here.

Clarity heads to ODMA 2017 in the search for exciting new ranges!

The Clarity crew are once again heading to Sydney to check out all things new in optics.

Returning to Sydney at the stunning new International Convention Centre, Darling Harbour, ODMA2017 will take place from 7-9 July 2017. The nation’s most comprehensive exhibition of optical equipment, frames, sunglasses and lenses is the industry event and the only one owned by the Australian optical industry.With an array of new interactive features, major networking events and strong educational content ODMA2017 promises to deliver the very latest in fashion, innovation and technology.

Plus, new for 2017 is Design Junction, a showcase of premium high-end international & Australian eyewear brands.

All the major equipment and lens companies are already confirmed and have been joined by frame and sunglass brands like Tom Ford, Jono Henessy, Face a Face, Lafont, and Salvatore Ferragamo to name a few.The most exciting line up of acclaimed speakers are set to present at ODMA2017. Attracting the broadest numbers from the optical industry, the ODMA17 Vision Summit will host world renowned speakers including keynote Professor John Marshall, Frost Professor of Ophthalmology, Institute of Ophthalmology in association with Moorfield’s Eye Hospital, University College London.

A special feature of Frame Fashion Week, ODMA2017 will be transformed with new features and many exciting attractions, promoting ODMA2017 as Australia’s key buying fair.